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The “business end” of integration

by Aleksandar Ruzicic | Jan 17, 2024 | R&D and Innovation Management

Discovery informatics integration involves substantial time, effort, and investment. To ensure an optimal integration solution and successful implementation, companies must promote business integration as a prominent factor in the equation. Only after thoroughly...

Selecting a chemical registration system: A look at out-of-the-box and custom systems

by Aleksandar Ruzicic | Jan 17, 2024 | R&D and Innovation Management

Finding the right jchemical registration system requires an awareness of an organization’s operational needs and available resources—and an understanding of the attributes of the various systematic approaches. The unheralded workhorse of a biopharma discovery...

Successfully Exploiting e-Marketing and Sales in the Pharmaceutical Industry: The European Approach

by Aleksandar Ruzicic | Jan 12, 2024 | Digital Health/ Digital Marketing

The Internet cannot be isolated from other advances in healthcare and is playing an important enabling role within the changing healthcare environment. Care for the individual is becoming the focal point of the industry owing to the implementation of electronic...

Capturing Value from Optionality in Pharma R&D

by Aleksandar Ruzicic | Jan 5, 2024 | R&D and Innovation Management

Option theory enables biopharmaceutical and other companies to value their investments not only on the basis of what is known or expected, but also on what is not yet known or what is uncertain. It helps decision-makers identify uncertainties and flexibility and...

e-Marketing on proprietary website and beyond

by Aleksandar Ruzicic | Jan 5, 2024 | Digital Health/ Digital Marketing

To be more than a reaction to the Internet, individual biopharma initiatives to influence the patient/physician flow need to be combined into an overall digital marketing programme. These programmes will depend on the life cycle stage of the product, and differ for...
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