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New shores: The shift from just selling pills to developing value-added services has only just begun

by Aleksandar Ruzicic | Jul 24, 2024 | Business Optimization

The case for ‘beyond the pill’ services is becoming well established. Most new drugs coming to market are perceived by some to have relatively limited value in their own right (eg incremental benefits over existing options). Some of the most urgent unmet needs in...

Making the Switch: Loyalty strategies are much easier to implement in the OTC segment making switching an attractive option for pharma

by Aleksandar Ruzicic | Jul 18, 2024 | Business Optimization

The pharmaceutical business model has been in transition for several years. Previously, unique positioning was achieved through clinical differentiation protected by a patent. Payers guaranteed reimbursement even if clinical profiles did not substantially differ from...

The Global Medtech Industry: Visions in Times of Change

by Aleksandar Ruzicic | Jul 10, 2024 | Medtech

The healthcare environment has been transforming faster during the last couple of years. New approaches for managing, financing and competing in healthcare are pushing all players in the sector to constantly question the relevance of their formula for past success. As...

Valuable collection: What are the prospects for grouping complementary services around a product?

by Aleksandar Ruzicic | Jul 4, 2024 | Business Optimization

In the PME article, ‘If the Shoe Fits’, four emerging pharmaceutical market strategies were identified, based on uniqueness of positioning and type of competition (www. pmlive.com/ shoefits). This next article in the series concentrates on the bottom right quadrant of...

Contract research – Deriving strategic value from emerging markets

by Aleksandar Ruzicic | Jun 25, 2024 | R&D and Innovation Management

Global pharmaceutical companies are re-looking at their R&D processes in order to leverage the opportunity presented by emerging economies, such as India, in contract research. Besides offering the opportunity to save costs tactically in the short term, this is...
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