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Commercial excellence in the pharmaceutical industry: Delivering superior value to your customers in challenging times

by Aleksandar Ruzicic | Mar 13, 2024 | Commercial Effectiveness

These are challenging times for the pharmaceutical industry. In their bid to ensure continuous sales growth and satisfy shareholders, companies must completely rethink their conventional approach to marketing and sales – and strive for a whole new level of commercial...

On demand: Pressure to cut costs is prompting pharma to outsource a variety of marketing services to third parties

by Aleksandar Ruzicic | Mar 11, 2024 | Business Optimization

Pharma can already choose from a wide variety of outsourced marketing services. Companies have begun to establish partnerships with various vendors offering traditional (onshore) or nearshore and offshore outsourcing services. The industry already outsources ongoing,...

Levers for change: The influence of new stakeholders over medicine prices in Germany is escalating

by Aleksandar Ruzicic | Mar 8, 2024 | Patient Access

Levers from healthcare reforms are located throughout the decision making process to determine whether a drug reaches the patient – beginning with drug approval and ending with patient compliance. Previous reforms focused on the levers towards the end of this process...

What advantages do DRGs bring to Swiss hospitals? DRGs in Switzerland – experiences, expectations and conclusions from the perspective of service providers

by Aleksandar Ruzicic | Feb 28, 2024 | Healthcare

Although critical voices repeatedly complain about the increasing influence of basic economic concepts such as cost savings, efficiency improvements and rationalization in the Swiss healthcare system, more and more Swiss healthcare insurance premium and tax payers are...

How do German hospitals live with DRGs? The German G-DRG system, background and experiences from the perspective of service providers

by Aleksandar Ruzicic | Feb 1, 2024 | Healthcare

The introduction of Diagnosis-Related Groups (DRGs) requires a thorough review and adjustment of organizational structures and processes within hospitals. Hospitals need to create conditions that enable a successful positioning on the market under DRG conditions, such...
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