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Pharma at the crossroads: Choosing directions in a transforming healthcare world

by Aleksandar Ruzicic | Apr 12, 2024 | Business Optimization

For some time now, pharmaceutical managers have been preparing for the “perfect storm”. While some have re-evaluated their business models, others have implemented new market access programs or reduced costs. Although all of these measures can be...

Here and There: For the life sciences, Switzerland is particularly attractive

by Aleksandar Ruzicic | Mar 22, 2024 | Business Optimization

In order to remain competitive today, multinational companies (MNCs) have several options, including choosing the most advantageous location economically for their various operations. The strategic decision regarding where to locate the headquarters is one of the key...

On demand: Pressure to cut costs is prompting pharma to outsource a variety of marketing services to third parties

by Aleksandar Ruzicic | Mar 11, 2024 | Business Optimization

Pharma can already choose from a wide variety of outsourced marketing services. Companies have begun to establish partnerships with various vendors offering traditional (onshore) or nearshore and offshore outsourcing services. The industry already outsources ongoing,...
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