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Radical remix: Accelerating dynamics in healthcare systems challenge existing business models

by Aleksandar Ruzicic | Apr 26, 2024 | Commercial Effectiveness

Operational excellence initiatives tackle the costs in order to counteract the decreasing top-line business. However, the acclerating dynamics of healthcare systems – driven by reforms particularly related to market access and reimbursement – challenges existing...

New Dimensions for New Business Models: How can pharmaceutical companies hold their own in the face of constant upheaval?

by Aleksandar Ruzicic | Apr 8, 2024 | Commercial Effectiveness

The European healthcare industry faces a multitude of challenges. Demographic changes and medical innovations are driving up the overall demand and expenditure. Because of the resultant decrease in financial leeway, the public sector is retreating as the main provider...

New Models of Commercial Excellence in the Pharmaceutical Industry: Sales Excellence, Customer Excellence and New Customer-Focused Business Models

by Aleksandar Ruzicic | Mar 26, 2024 | Commercial Effectiveness

The commercial operating model traditionally used by the pharmaceutical industry is under growing strain. Financial pressure, regulatory changes and increasing number of decision-makers in the healthcare sector are among the factors calling into question the...

Commercial excellence in the pharmaceutical industry: Delivering superior value to your customers in challenging times

by Aleksandar Ruzicic | Mar 13, 2024 | Commercial Effectiveness

These are challenging times for the pharmaceutical industry. In their bid to ensure continuous sales growth and satisfy shareholders, companies must completely rethink their conventional approach to marketing and sales – and strive for a whole new level of commercial...

Marketing Masterclass: Salesforce Effectiveness: Is the Pharmaceutical Industry going in the Right Direction?

by Aleksandar Ruzicic | Jan 29, 2024 | Commercial Effectiveness

As the healthcare environment for the pharmaceutical industry is undergoing major changes, salesforce effectiveness replaces the traditional ‘size sells paradigm’. Consequently, pharmaceutical companies are being forced to optimise both their bottom and top line. This...

The European pharmaceutical industry: Delivering sales excellence in turbulent times

by Aleksandar Ruzicic | Jan 19, 2024 | Commercial Effectiveness

As pressure on pharmaceutical companies’ margins continues to grow, the industry will be forced to explore new, more cost-effective promotional channels for physicians (such as direct mailing and e-detailing). This will require systematic ROI measurement if the...
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