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Potential to grow: A true understanding of the challenges of niche markets is needed for companies to achieve worthwile returns

by Aleksandar Ruzicic | Jun 11, 2024 | Business Optimization

For a long time, the pharmaceutical industry was not required to prove superior outcomes to generate large surpluses: companies were paid above the amount required to sustain the economic viability of their product portfolio. Today, severe pressure on healthcare...

Introduction of SwissDRG – upheavals in hospital purchasing require… …new strategies for medical technology providers

by Aleksandar Ruzicic | Jun 5, 2024 | Healthcare

Thanks to its international experience, the Swiss medical technology sector is well aware of the latest developments in the healthcare market, especially as smaller companies also tend to work the European markets bordering Switzerland intensively and directly. In the...

If the shoe fits: Pharma needs to put its best foot forward and use the range of tactical responses at its disposal to meet payers’ demands

by Aleksandar Ruzicic | May 27, 2024 | Business Optimization

Despite what we are asked to believe, pharmaceutical marketers used to have it easy. Marketing predominantly to doctors, companies positioned their patent protected drug against competitive products, seeking any meaningful differentiation to drive market share (or...

SwissDRG – opportunities and risks for Swiss hospitals

by Aleksandar Ruzicic | May 22, 2024 | Healthcare

The SwissDRG remuneration system is intended to take account of the varying degrees of severity of individual diagnoses and procedures. However, the remuneration system does not take into account the respective cost structures and expenses of the hospital for a...

How can the Swiss healthcare system hold its own in an increasingly international environment? Competitive abroad?

by Aleksandar Ruzicic | May 13, 2024 | Healthcare

The trends of recent years show that the healthcare system is becoming increasingly international. The Swiss hospital sector is faced with facts such as rising healthcare costs, quality controls and patients who seek treatment abroad at low cost. In order to remain...
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