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Strategic opportunities thanks to ehealth: New offers, new competitors

by Aleksandar Ruzicic | May 6, 2024 | Digital Health/ Digital Marketing

Thanks to the strong presence of several leading international pharmaceutical and medtech companies in Switzerland, the areas of diabetes, cardiovascular diseases, oncology, orthopaedics, dentistry, etc. are particularly suitable for specific solutions. Cooperation...

Radical remix: Accelerating dynamics in healthcare systems challenge existing business models

by Aleksandar Ruzicic | Apr 26, 2024 | Commercial Effectiveness

Operational excellence initiatives tackle the costs in order to counteract the decreasing top-line business. However, the acclerating dynamics of healthcare systems – driven by reforms particularly related to market access and reimbursement – challenges existing...

Back to the future: E-health growth prospects in Switzerland too

by Aleksandar Ruzicic | Apr 16, 2024 | Healthcare

In recent years, the Internet has played a subordinate role in the healthcare sector. However, thanks to Web 2.0, e-health is on the rise again and also offers scope for new, innovative projects in Switzerland. The market potential is correspondingly large, with...

Pharma at the crossroads: Choosing directions in a transforming healthcare world

by Aleksandar Ruzicic | Apr 12, 2024 | Business Optimization

For some time now, pharmaceutical managers have been preparing for the “perfect storm”. While some have re-evaluated their business models, others have implemented new market access programs or reduced costs. Although all of these measures can be...

New Dimensions for New Business Models: How can pharmaceutical companies hold their own in the face of constant upheaval?

by Aleksandar Ruzicic | Apr 8, 2024 | Commercial Effectiveness

The European healthcare industry faces a multitude of challenges. Demographic changes and medical innovations are driving up the overall demand and expenditure. Because of the resultant decrease in financial leeway, the public sector is retreating as the main provider...
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