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Tailor made: Marketers need to personalize the message to maximise online opportunities

by Aleksandar Ruzicic | Apr 5, 2024 | Digital Health/ Digital Marketing

Healthcare stakeholders are online and marketers must develop new skills to keep up. Online detailing is demonstrating high ROI in Europe and managing and measuring online share of voice is a key success factor. Yet few companies have seriously experimented with...

Marketing the quality of life: An international patient survey demonstrates how a new tool could better assess QoL

by Aleksandar Ruzicic | Apr 2, 2024 | Patient Access

Searching for the phrase ‘quality of life’ (QoL) on PMLive.com generates up to 150 hits, most of which reference new medicines that have been designed to improve patients’ physical and mental wellbeing. These innovative products are appreciated by patients, who count...

New Models of Commercial Excellence in the Pharmaceutical Industry: Sales Excellence, Customer Excellence and New Customer-Focused Business Models

by Aleksandar Ruzicic | Mar 26, 2024 | Commercial Effectiveness

The commercial operating model traditionally used by the pharmaceutical industry is under growing strain. Financial pressure, regulatory changes and increasing number of decision-makers in the healthcare sector are among the factors calling into question the...

Here and There: For the life sciences, Switzerland is particularly attractive

by Aleksandar Ruzicic | Mar 22, 2024 | Business Optimization

In order to remain competitive today, multinational companies (MNCs) have several options, including choosing the most advantageous location economically for their various operations. The strategic decision regarding where to locate the headquarters is one of the key...

Trends in European Healthcare: How to create value in a dynamic environment

by Aleksandar Ruzicic | Mar 15, 2024 | Healthcare

Health care has always been an issue of great significance. But never before has it been more important than today: With economies shifting from an industrial to a more service-orientated approach, this sector is allocated a very high percentage of Gross Domestic...
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