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Is your healthcare product market-ready?

by Aleksandar Ruzicic | Dec 19, 2025 | Business Optimization

New healthcare products often face challenges  in gaining market acceptance, especially if they combine multiple types, like drugs, devices, diagnostics or digital tools. The most innovative products may face the biggest hurdles because there are no existing examples...

Driving launch excellence with agile transformation

by Aleksandar Ruzicic | Oct 21, 2025 | Business Optimization

Launching a biopharmaceutical product globally always involves significant uncertainty – especially before pivotal clinical trial results confirm efficacy. Risks arise at every stage: R&D setbacks, unclear healthcare demand, unpredictable competitors and...

Product launches: making the most of your one shot

by Aleksandar Ruzicic | Aug 15, 2025 | Business Optimization

The importance of a pharma product’s launch to its success cannot be overstated. A recent analysis by Deloitte showed that most new drugs continue with the revenue trajectory set at launch – around 70% of products that miss expectations at launch continue doing so in...

Rare diseases: the seamless go-to-market model

by Aleksandar Ruzicic | Aug 7, 2025 | Business Optimization

Collectively, rare diseases are anything but rare. Combined, they represent a huge market; one that has been a major focus of interest and investment from the biopharmaceutical industry ever since the US Orphan Drug Act offered financial, legal and legislative...

KAM 2.0: Elevating Key Account Management beyond country limits

by Aleksandar Ruzicic | Aug 6, 2025 | Business Optimization

As the landscape of healthcare stakeholders and influencers becomes more complex and multifaceted, so the need for managing key accounts grows. Pharma companies are trying to reach different stakeholders with different priorities, often in different locations. Key...

Orphan drugs leading the way in patient-centricity

by Aleksandar Ruzicic | Jan 6, 2025 | Business Optimization

In rare diseases, true patient engagement is critical to every step of a drug’s development, from clinical trials and regulatory approval, to patient diagnosis and adherence. Why is that? Because patients with rare diseases (and their families) are essentially...
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