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Strategic opportunities thanks to ehealth: New offers, new competitors

by Aleksandar Ruzicic | May 6, 2024 | Digital Health/ Digital Marketing

Thanks to the strong presence of several leading international pharmaceutical and medtech companies in Switzerland, the areas of diabetes, cardiovascular diseases, oncology, orthopaedics, dentistry, etc. are particularly suitable for specific solutions. Cooperation...

Tailor made: Marketers need to personalize the message to maximise online opportunities

by Aleksandar Ruzicic | Apr 5, 2024 | Digital Health/ Digital Marketing

Healthcare stakeholders are online and marketers must develop new skills to keep up. Online detailing is demonstrating high ROI in Europe and managing and measuring online share of voice is a key success factor. Yet few companies have seriously experimented with...

Successfully Exploiting e-Marketing and Sales in the Pharmaceutical Industry: The European Approach

by Aleksandar Ruzicic | Jan 12, 2024 | Digital Health/ Digital Marketing

The Internet cannot be isolated from other advances in healthcare and is playing an important enabling role within the changing healthcare environment. Care for the individual is becoming the focal point of the industry owing to the implementation of electronic...

e-Marketing on proprietary website and beyond

by Aleksandar Ruzicic | Jan 5, 2024 | Digital Health/ Digital Marketing

To be more than a reaction to the Internet, individual biopharma initiatives to influence the patient/physician flow need to be combined into an overall digital marketing programme. These programmes will depend on the life cycle stage of the product, and differ for...
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